Guides
Everything we know about creator campaigns
Written for whichever side of the deal you are on. Both sides get the same pages, which is the same principle the product runs on.
For companies
How to run a creator campaign on X
Picking creators, writing a brief they can act on, approving drafts, and measuring the result. The full sequence, with the parts that go wrong.
4 sections · 4 questions answered
Rates
How to price a creator post on X
What actually drives a rate, why CPM comparisons mislead on X, and how to set a number you can defend from either side of the deal.
4 sections · 3 questions answered
Payments
How creator payments should work
When money should move, what it should move against, and why paying on posting rather than on approval causes most of the disputes.
3 sections · 3 questions answered