For companies
Run the campaign yourself
Creator campaigns usually run through an agency that books the talent, holds the relationship and reports the result. K Factor gives you the roster, the approval step and the numbers directly.
What you get
Book creators directly
Browse the roster, see follower counts and audience mix, and book at the creator's posted rate. There is no agency markup between the number you pay and the number they receive.
Approve every draft
Nothing posts without your sign-off. Approvals and change requests are recorded against the campaign, so what was agreed is never a matter of memory.
Results you can trace
Impressions, engagements and clicks are read from the X API on a schedule and stored with the endpoint and timestamp they came from. Nobody types a number in.
One record, both sides
The creator sees what you see. Reporting disputes stop being a negotiation about whose screenshot is right.
How a campaign runs
- 01
Write the brief and set the budget
A campaign carries a brief, a task type and a rate range. Creators apply at the number on their own rate card, and the company can counter once. Nothing is booked until both sides accept.
- 02
Approve the draft before it posts
The draft goes to the company, who approves it or asks for changes. This is the step most campaigns skip and then argue about later, so it is a state in the database rather than a thread in someone's inbox.
- 03
Watch it go live on schedule
When the post lands we capture its text exactly as published. If it is edited or deleted afterwards, the record of what was delivered survives it.
- 04
Pay against verified delivery
Payment is released against a verified post. Both sides are looking at the same row when it happens.
Run one campaign on it
Early access is a small group of companies running real campaigns. Tell us the shape of one and we will say plainly whether the platform covers it yet.
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